I am Perrin Ennen,
an Expert Adobe Multi-Solution Developer,
Adobe Target Architect and Personalization Specialist
based in Munich.
About
Adobe Target is at the core of my work. As a developer and Adobe Target Architect, I bring deep hands-on expertise and have implemented hundreds of activities.
I started learning to code when I was a teenager, though it was always more of a hobby than a career focus. After a college education in online media, and continuing to pursue that hobby, I realized development was the right field for me.
Alongside my Adobe Target specialization, I have experience with personalization and experimentation tools more broadly, including familiarity with VWO and Optimizely. My wider Adobe Experience Cloud experience covers tag management with Adobe Experience Platform Data Collection (Adobe Launch) and measurement with Adobe Analytics. Today, I work as an Expert Adobe Multi-Solution Developer and Frontend Developer at diva-e NEXT GmbH.
Expertise
- Adobe Target Development & Architecture
- Personalization & Experimentation
- A/B & Multivariate Testing
- VWO & Optimizely
- Adobe Experience Platform (AEP)
- AEP Data Collection / Adobe Launch
- Adobe Analytics
- Frontend Development
Experience
diva-e NEXT GmbH
Expert Multi-Solution Developer
May 2018 - Present
Employed
teufels GmbH
Web Developer
April 2016 - April 2018
Employed
M-Way Solutions GmbH
Software Engineer
October 2014 - January 2015
Internship
Panacoda GmbH
HTML5 App Developer
August 2012 - February 2013
Internship
Education
Furtwangen University,
Faculty of Digital Media
B.Sc. Degree in Online Media
March 2016
Mobile and web development
Certifications
Adobe Digital Experience Developer
July 2021 - present
Adobe Multi-Solution Developer
February 2020 - present
Languages
German
Native speaker
English
Fluent
Awards
Recent Works
Here are some of my favorite projects I have done lately. Feel free to check them out.
Project Experience
E.ON EDG
Adobe Target Developer
July 2018 - Present
Industry: Energy sector
Adobe Target lead developer, contact person and consultant, implementation of 300+ Adobe Target activities, development of the Next Best Action process, implementation of a backup solution via the Adobe Target API, standardization of processes, use of Experience Fragments (XFs) from AEM, creation of custom HTML code, manipulation of React apps, metric collection and tracking via DataLayer Pushes for Google Analytics, creation and further development of a JavaScript library, testing & QA, support for technical questions and migrations. AB-Testing and personalization of the most important pages - main focus on the product advisor, online contract conclusion route and the next best action personalizations
MTU Solutions
Adobe Target Developer & Frontend Developer
April 2021 - September 2022
Industry: Mechanical engineering
JavaScript, HTML, Handlebars, SCSS, Webpack, REST API, Adobe Target, Affinity Model, AB-Testing and Personalization, Module Development and Extensions
Deutsche Bank
Frontend Developer
October 2018 - January 2019
Industry: Banks/financial services
JavaScript (jQuery), HTML, Handlebars, SCSS, Webpack, Rebrush financial advisor pages, customization and creation of modules
E.ON EDT
Adobe Target Developer
July 2021 - Present
Industry: Energy sector
Adobe Target Consulting, implementation and support for other E.ON companies in Europe, technical workshops, support for AB-testing and personalization
Carl Zeiss
Adobe Target Developer
July 2019 - December 2024
Industry: Optics, optoelectronics, medical technology
Adobe Target lead developer, contact person and consultant, Adobe Target A/B tests and personalizations in different countries and languages with CRM data, AffinityModel and UserPreferences, Adobe Target DataProvider for the use of Marketo data via the People Core Service, implementation of a backup solution via the Adobe Target API, standardization of processes, use of Experience Fragments (XFs) from AEM
PalaisPopulaire
Frontend Developer
July 2018 - October 2018
Industry: Banks/financial services
JavaScript (ES6), HTML, Handlebars, SCSS, Webpack, creation of an event calendar with categories, filters and animations based on JSON data
Adobe Target Adobe Target Architecture A/B Testing Personalization Experimentation Personalization Tools Experimentation Tools VWO Optimizely Adobe Experience Platform AEP Adobe Experience Platform Data Collection Adobe Launch Tag Management Adobe Analytics JavaScript Responsive Web Design Data-Driven Marketing Confluence Adobe Digital Foundation Developer Adobe Multi-Solution Developer Adobe Expert Adobe Digital Marketing Developer Adobe MSI Jira HTML5 CSS3 Sass Less jQuery jQuery Mobile PHP PHP7 MySQL TypoScript Extbase Fluid AJAX JSON Bootstrap Docker Composer Gulp Git Capistrano Bitbucket Pipelines PhpStorm Sublime Text Xdebug Shell Photoshop Illustrator Multi-Solution Integrations Digital Foundation Digital Experience Developer
Get In Touch
I’d love to hear from you. Whether you have a question or want to talk about Adobe Target, personalization and experimentation, tag management, analytics, or frontend development — send me a message.